A PARADYM SHIFT IN DISTANCE
Callaway Retail Launch Kit — North America
With several new industry first technologies, Callaway’s new Paradym driver needed a display that could hold up. PORTER created a countertop launch piece that exploded the driver head and illuminated the three new design elements of the club.
The fixture illuminates when someone passes by using movement sensors on the front and a graphic below explains the features and benefits of the new technology.