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Callaway
A PARADYM SHIFT IN DISTANCE
Callaway Retail Launch Kit — North America
With several new industry first technologies, Callaway’s new Paradym driver needed a display that could hold up. PORTER created a countertop launch piece that exploded the driver head and illuminated the three new design elements of the club.
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The fixture illuminates when someone passes by using movement sensors on the front and a graphic below explains the features and benefits of the new technology.