GET ROPED INTO SEAPORT
Helly Hansen Retail Store — Boston, Massachusetts
As a leading ski and sailing apparel brand, it was only fitting to make Boston Seaport Helly Hansen’s next home. The Brand Store includes various product displays ranging from apparel to footwear and gear for men and women.
Down to every detail, the space combines storytelling with brand experience. It was important to not only highlight the brand’s rich heritage, but also the historic legacy of Boston as a Seaport.