Concept store | Helly Hansen | Boston

Nov 4

brand

Helly Hansen, a brand renowned for its maritime heritage and performance outerwear, offers durable gear trusted by professionals on oceans, mountains, and worksites.

What did we help with?

Design, Curation, Concept Development, Build and Installation

Located at 121 Seaport St in Boston, Massachusetts, Helly Hansen’s flagship concept store embodies a modern, nautical aesthetic reflecting the brand’s maritime heritage. Designed and curated by PORTER, the store features locally sourced elements and incorporates upscale finishes, enhancing the traditional retail experience. Sleek, streamlined fixtures complement the industrial ambiance of exposed ducts and subtle lighting, while bold red accents contrast against neutral-toned walls and displays. The layout and carefully arranged merchandise create an inviting flow, encouraging customers to explore the latest in performance outerwear and gear. This flagship store represents an evolved design standard for Helly Hansen, blending functionality with an immersive, brand-authentic shopping experience.