AI Paradym Tabletop | Callaway
brand
Callaway, a leading name in golf equipment, utilizes advanced technology and AI to design high-performance gear, trusted by golfers of all levels.
Location
Callaway Stores, USA
What did we help with?
Design, Engineering, and Production
Details to look out for
Utilizing player swing data fed into AI, Callaway’s new Paradym Smoke driver changed driver construction yet again by adding human input into its shape. To explain this new construction method and the addition of AI, PORTER created a countertop launch piece that layered the face construction in a floating hologram display that highlighted the AI data points from the swing data on the driver face itself. The finished product lit up and provided a futuristic display in store.
