
SIM2 Launch Kit
RECONSTRUCTED SO YOU CAN SWING AWAY
TaylorMade — North America
The TaylorMade SIM2 driver is more than a new model, it is a complete reinvention. PORTER was challenged to come up with a fresh approach to launching this new product at retail.


To support the SIM2 driver launch, PORTER developed an associate kit which included a limited edition tee box filled with Team TaylorMade custom player tees, a lanyard linking to current TaylorMade content, and an educational tool flip display.


To support the SIM2 driver launch, PORTER developed an associate kit which included a limited edition tee box filled with Team TaylorMade custom player tees, a lanyard linking to current TaylorMade content, and an educational tool flip display.