SIM2 Launch Kit


TaylorMade — North America

The TaylorMade SIM2 driver is more than a new model, it is a complete reinvention. PORTER was challenged to come up with a fresh approach to launching this new product at retail.

Replicating the driver head parts with our factory partner in China during a pandemic when travel wasn’t an option was no small task, but one we were excited to accept. The hidden IR bezel on the cube allows for light activation, drawing the consumer in to the display while minimizing battery usage.

To support the SIM2 driver launch, PORTER developed an associate kit which included a limited edition tee box filled with Team TaylorMade custom player tees, a lanyard linking to current TaylorMade content, and an educational tool flip display.