![](https://thisisporter.com/wp-content/uploads/2021/02/Screen-Shot-2021-02-25-at-2.59.49-PM-1-2000x1080.png)
SIM2 Launch Kit
RECONSTRUCTED SO YOU CAN SWING AWAY
TaylorMade — North America
The TaylorMade SIM2 driver is more than a new model, it is a complete reinvention. PORTER was challenged to come up with a fresh approach to launching this new product at retail.
![](https://thisisporter.com/wp-content/uploads/2021/02/IMG_6815.jpg)
![](https://thisisporter.com/wp-content/uploads/2021/02/PXL_20210223_214524888.PORTRAIT.jpg)
To support the SIM2 driver launch, PORTER developed an associate kit which included a limited edition tee box filled with Team TaylorMade custom player tees, a lanyard linking to current TaylorMade content, and an educational tool flip display.
![](https://thisisporter.com/wp-content/uploads/2021/03/IMG_6800-5.jpg)
![](https://thisisporter.com/wp-content/uploads/2021/02/IMG_6824.jpg)
To support the SIM2 driver launch, PORTER developed an associate kit which included a limited edition tee box filled with Team TaylorMade custom player tees, a lanyard linking to current TaylorMade content, and an educational tool flip display.