A Window of Opportunity
OVER 50 YEARS OF EXPLORATION AND INNOVATION IN CLEAR VIEW
The North Face Window Campaigns — North America
Since 1966, The North Face’s mission has been to provide stellar outdoor gear to athletes and the modern day explorer, preserve the environment, and inspire a global interest in exploration.
PORTER is the premier partner helping The North Face carry out this message in the design, engineering, and installation of their window campaigns across each peak store in the USA, including Chicago, New York, and San Francisco.
To see their values reflected through window programs, we have brought major campaign directives to life.
Setting the stage for a new clothing line by engaging with the backcountry-grade snow gear for The North Face’s Freeride Collection, we installed an expansive backdrop. It depicted a snowy mountain scene and large window graphics announcing the collection’s release.
To captivate sidewalk audiences, we integrated tiled digital screens synced with backcountry snowboard videos demonstrating the gear in action.
For Earth Day 2019, The North Face made the decision to close all 113 of their stores in observance of the national holiday. Building on this message, PORTER designed and installed a simple declaration on the windows of the storefronts of their peak locations.
“Dear Earth, We’re Closed Today,” was followed by subtext telling passersby that love for the planet is matched by the freedom to explore it. We shrouded the windows in black curtains to make the impactful message pop out in a bold, legible way.
The North Face’s Live in the Present holiday campaign called on our diverse material palette. Encouraging consumers to share the gift of exploration, we interpreted the brand’s concepts and campaign colors through digital elements and fixtures. The final direction was manifested in both their window and retail installations.
Bold graphics and large square white, black, and red boxes framed a range of products, while tiled digital screens juxtaposed videos of products worn in action with outdoor scenes.
The cohesive color scheme and fixtures translated inside the stores with clothing racks, shelving, and displays. Using our service-first approach and processes, our installation captured The North Face’s look and feel for the season of giving.
Producing approximately eight large-scale campaigns a year for The North Face, we have learned the keys to successfully creating a window campaign are knowledge, skillful planning, and execution. Revolving around what comes next and our secure understanding of the brand’s store measurements and layout, we have created a dialed process informed by our innate strategic approach to design and implementation.
