This is Your Vision.
No matter the task—whether it’s renovating an entire store, creating a tabletop display, or designing immersive pop-ups and iconic flagships—we transform concepts into impactful brand experiences through seamless collaboration, ensuring your unique identity shines at every touchpoint.
Brand Shop | Ariat | Las Vegas
brand
Ariat was founded as “The New Breed of Boot.” They were the first to integrate athletic footwear technology into boots for equestrian athletes.
Location
Las Vegas, USA
What did we help with?
Brand Strategy, Design, Execution & Build
Details to look out for
The Ariat flagship store in Las Vegas, designed by PORTER, presents an immersive experience that showcases the brand’s western heritage with a modern, high-energy twist. Each fixture and in-store element has been thoughtfully developed to highlight Ariat’s premium product offerings, from durable footwear to classic apparel. The layout and display solutions are crafted to balance functionality with aesthetic appeal, creating a space where customers can easily engage with the merchandise while feeling the authentic western vibe that defines Ariat. Bold, sleek fixtures contrast against rustic textures, capturing the spirit of the western lifestyle with a touch of Las Vegas flair. This flagship store, spanning 10,000 square feet, embodies Ariat’s dedication to quality and style, offering a distinctive shopping experience tailored to both the western enthusiast and the Las Vegas visitor.
as seen in press| |
Todd Graves Hitting Bay | CALLAWAY
brand
Callaway Golf is a leading brand known for its innovative golf clubs, balls, and accessories. With a focus on performance and technology, Callaway designs products that help golfers of all levels improve their game.
Location
Todd Graves School of Golf, USA
What did we help with?
Design, Engineering, Production, and Installation
Details to look out for
PORTER teamed up with Callaway to provide a state-of-the-art hitting bay experience. Every section of the space was thoughtfully crafted to enhance the user experience for golfers of every level. PORTER recently completed the double fitting bay at Todd Graves School of Golf for Callaway Golf. The space features a workstation designed for optimal efficiency and accessibility with lighted cabinets and drawers that allow for product to be fully visible. Other features include backlit Callaway & Todd Graves logos, as well as a large screen with face-out arms to display additional clubs and keep them easily accessible. PORTER developed the design, engineering, production, and installation of all elements in the bays.
Concept store | Helly Hansen | Boston
brand
Helly Hansen, a brand renowned for its maritime heritage and performance outerwear, offers durable gear trusted by professionals on oceans, mountains, and worksites.
Location
Boston, Massachusetts, USA
What did we help with?
Design, Curation, Concept Development, Build and Installation
Details to look out for
Located at 121 Seaport St in Boston, Massachusetts, Helly Hansen’s flagship concept store embodies a modern, nautical aesthetic reflecting the brand’s maritime heritage. Designed and curated by PORTER, the store features locally sourced elements and incorporates upscale finishes, enhancing the traditional retail experience. Sleek, streamlined fixtures complement the industrial ambiance of exposed ducts and subtle lighting, while bold red accents contrast against neutral-toned walls and displays. The layout and carefully arranged merchandise create an inviting flow, encouraging customers to explore the latest in performance outerwear and gear. This flagship store represents an evolved design standard for Helly Hansen, blending functionality with an immersive, brand-authentic shopping experience.
AI Paradym Tabletop | Callaway
brand
Callaway, a leading name in golf equipment, utilizes advanced technology and AI to design high-performance gear, trusted by golfers of all levels.
Location
Callaway Stores, USA
What did we help with?
Design, Engineering, and Production
Details to look out for
Utilizing player swing data fed into AI, Callaway’s new Paradym Smoke driver changed driver construction yet again by adding human input into its shape. To explain this new construction method and the addition of AI, PORTER created a countertop launch piece that layered the face construction in a floating hologram display that highlighted the AI data points from the swing data on the driver face itself. The finished product lit up and provided a futuristic display in store.
Flagship Store | La Sportiva | Boulder
brand
La Sportiva, is a brand known for its technical outdoor gear, it embodies an adventurous spirit with roots in alpine heritage.
Location
Boulder, Colorado, USA
What did we help with?
Brand Strategy, Design, Engineering & Build
Details to look out for
The La Sportiva flagship store in Boulder, CO, showcases a rugged yet refined aesthetic that embodies the brand's adventurous spirit. Our design approach emphasized the use of natural, locally sourced materials to create an authentic connection with the brand’s alpine heritage. The space features warm wood fixtures and textured accents that evoke the outdoors, bringing an organic feel to the interior while blending harmoniously with the brand’s vibrant product lines. A dynamic ceiling installation of layered wood mimics the contours of mountainous landscapes, adding depth and visual interest while guiding visitors through the store. Despite the challenges posed by the building’s previous layout as an old bank, we crafted a layout that balances functionality with visual storytelling. Mannequins and display areas are strategically placed to showcase La Sportiva’s technical apparel and gear, enhancing both product visibility and accessibility. Oversized graphics and illuminated brand messaging reinforce La Sportiva’s core values and brand identity. This flagship store design successfully redefines La Sportiva’s physical brand presence in the U.S., offering an immersive, tactile shopping experience that resonates with the outdoor enthusiast.
as seen in press| |
Headquarters | KIDS2 | Atlanta
brand
Kids2 designs innovative, high-quality products for babies and toddlers, focusing on safety, functionality, and child development.
Location
Atlanta, Georgia, USA
What did we help with?
Graphics Production and Installation
Details to look out for
PORTER updated the window graphics on the Kids2 Headquarters building exterior to visually communicate the brand story, enhancing the headquarters’ external presence.
Ski Shop | Helly Hansen | Breckenridge
brand
Helly Hansen, a brand known for its heritage in performance outerwear, provides high-quality gear designed for active outdoor enthusiasts.
Location
Breckenridge, Colorado, USA
What did we help with?
Design, Renovation, Production, and Installation
Details to look out for
Nestled in the heart of Breckenridge’s historic district, this Helly Hansen store is a stunning transformation of a 1860s-era building by PORTER. Blending heritage with modern retail elements, the renovated structure preserves its traditional architecture while introducing contemporary touches that speak to the brand’s adventurous spirit. The inviting exterior, accented in Helly Hansen’s signature red, stands out against the rugged mountain backdrop and hints at the exciting experience within. Inside, PORTER crafted a fully immersive ski shop that includes unique amenities like a ski waxing station, beer tap, and Instagram-worthy displays, all designed to foster a deeper connection between Helly Hansen and its mountain-loving consumers. This renovation skillfully balances historic charm with functional design, creating a space that feels both authentic and innovatively brand-forward.
Branded Retail Space | Ariat | Gilroy
brand
Ariat, known for its high-performance footwear and apparel, blends durability with comfort and style for workers and outdoor enthusiasts.
Location
Gilroy, California, USA
What did we help with?
Design, Layout, Production, and Installation
Details to look out for
The Ariat store in Gilroy, California, is a thoughtfully designed space that blends industrial chic with a warm, functional layout to reflect Ariat’s rugged yet sophisticated brand. Featuring a mix of rustic wood, exposed beams, and metallic accents, the store has an inviting atmosphere highlighted by rows of industrial pendant lighting and neutral tones that emphasize product quality. The store’s layout is practical and engaging, with a dedicated wall for Ariat’s renowned work boots and a central display table made of concrete and cinder blocks that embodies the brand’s durability. Interactive features, such as a fitting bench and a rugged testing platform, create an immersive shopping experience that captures Ariat’s commitment to quality, comfort, and style for today’s worker and outdoor enthusiast.
SIM Tabletop display | TaylorMade
brand
TaylorMade, a leader in innovative golf equipment, known for its cutting-edge designs and performance-driven products.
Location
TaylorMade Stores, USA
What did we help with?
Design, Development, and Production
Details to look out for
PORTER designed and developed a TaylorMade SIM logo counter display, meticulously crafted to embody both the brand’s cutting-edge aesthetics and its commitment to quality. This display features white acrylic and powder-coated metal, seamlessly integrated to create an impactful, modern presence. The focal point of the piece is the TaylorMade logo, expertly screen-printed to stand out with clarity and precision against the dark backdrop. Every detail, from the angular contours to the contrasting materials, was thoughtfully engineered to reflect TaylorMade’s innovative spirit, ensuring it draws attention and reinforces brand identity in any setting.
Outlet Concept | Helly Hansen | San francisco & Rosemont
brand
Helly Hansen, a brand known for its high-performance outdoor apparel and gear, designed for adventure and functionality.
Location
San Francisco, California, USA | Rosemont, Illinois, USA
What did we help with?
Design, Fixture Program, Lighting, and Marketing Elements
Details to look out for
PORTER designed and implemented cohesive store environments in both San Francisco and Rosemont, showcasing the Helly Hansen brand through a meticulously crafted fixture program, custom lighting, and targeted marketing elements. Every detail, from the store layout to strategic lighting, was developed to create a brand-focused environment that enhances the shopping experience and reinforces Helly Hansen's identity, ensuring products take center stage and resonate strongly with customers in each market.
